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Death of traditional media Everyone has a friend or acquaintance who likes saying: “I do not have a TV set at home.” Over time, the turned off TV becаme a trend. Today the TV denial is already a lifestyle for active people. Television remains the most regulated mediа. The audience responds by pressing the red...
If I have an apple, you have a pear and we exchange them – I will then have a pear, and you – an apple. It is hard to say who is the winner in this deal. If I have a good idea, you have a good idea and we exchange them – each will...
Bulgarian consumers are among the most active social media users. They use social networks as their main source of information, according to Reuters’ annual report on the development of digital news. For 40% of respondents social networks are source for searching and finding information. The trend is clear – when it comes to finding information,...
A lot is being said in regards to the effectiveness of the influencer phenomenon in cooperation with brands.. Despite the many opposing expert opinions, numbers suggests that Influencer marketing is still amongst the most effective methods of Brand Promoting. Why should we work with Influencers? Here are three simple reasons. Reason #1 94% of brands...

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